消費新時代（英文版） Shopping in China
- 所屬分類：
- 作者：
閆浩 編著，李懷林，W.Y.Kang 譯
- 出版社：
五洲傳播出版社
- ISBN：9787508509778
- 出版日期：2009-12-1
-
原價：
￥52.00元
現(xiàn)價：￥35.90元
-
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圖書簡介
改革開放二十幾年來，中國的經(jīng)濟、社會、人們的生活方式和消費觀念都發(fā)生了巨大的變化——引導(dǎo)家庭消費的商品從當(dāng)年“百元級”的自行車、縫紉機、手表到80年代末90年代初“千元級”的彩電、冰箱、洗衣機再到如今“萬元級”的高清晰大屏幕數(shù)字電視、高檔家居用品、汽車和房子，人們的消費意識經(jīng)歷著跳躍式的發(fā)展。
本書為英文版。
目錄
Popular Consumption Focus
Multifarious Delicious Dishes
Property Purchase Heat
Brand and Beautiful Cars
Information Consumption
Educational Consumption
Leisure Consumption
Enjoying Domestic Service
Holiday Consumption
Fashionable Consumptions
The Fashion of Beauty
Take Care of the Skin
Hairdressing
Man-Made Beauty
Dieting
Crazy for Luxury
Complex of Brand Watch
A Race of Deluxe Cars
The Big Fashion Show
Costly Cosmetics
No Limit to a Young Heart
New Models of Consumption
Increasing POS Terminals and Banking Cards
The Times of "Negative Rich Men"
Leasing Consumption
Multiple Shopping Sites
From Food Market to Convenient Store
Chain Store Business in China
Shopping Mall: Consumption in Entertainment
Online Shopping
Consumers and Consumption Concepts
Impact of Advertisement
Trends Advocated by Vogue Magazines
Brands and "Better Life"
High Consumption Group
The Bridget Jones Economy
The Only-Child Generation - "No Savings Clan"
Silver Consumption
Protecting the Consumer's Rights and Interests
