商務(wù)英語(yǔ)閱讀（上）
- 所屬分類：
- 作者：
江春，劉寶成 主編
- 出版社：
對(duì)外經(jīng)濟(jì)貿(mào)易大學(xué)出版社
- ISBN：9787810784863
- 出版日期：2005-7-1
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原價(jià)：
￥34.00元
現(xiàn)價(jià)：￥29.90元
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圖書(shū)簡(jiǎn)介
本套書(shū)分為上、下兩冊(cè)，涵蓋了8個(gè)商務(wù)專題，全部用英文編寫(xiě)。每篇文章由3部分組成。（1）文章導(dǎo)讀；（2）閱讀欣賞；（3）注釋講解。又自成體系。它試圖介紹商務(wù)某一領(lǐng)域的新知識(shí)、新發(fā)展、新觀念。每個(gè)商務(wù)主題的中央文標(biāo)題為：
——邁入管理新世紀(jì)（Managing into the 21st Century）
——溝通、溝通、財(cái)溝能（Managing into the 21st Communications）
——商戰(zhàn)無(wú)國(guó)界（Enhancing Business Communications）
——商戰(zhàn)無(wú)國(guó)界（Dong Business Across Borders）
——穿趙多元文化（Working Through Cultral Diversities）
——精彩的廣告世界Living in the Vibrant World of Aavertising
——金融世界 讓數(shù)字說(shuō)話（Letting Figures Talk in the Wolrd of Finance）
——營(yíng)銷的藝術(shù)：理智與情感（The Art of Markeing :Sense and Sensitivity）
——在法律上下生存和競(jìng)爭(zhēng)Living and Surviving Under the Law
此套讀本的定和位和特色，此套讀物專門(mén)為大學(xué)本科英語(yǔ)專業(yè)三、四級(jí)學(xué)生所設(shè)計(jì)、供他們做英語(yǔ)泛讀教材。可在兩年內(nèi)全部讀完。亦可作為商務(wù)英語(yǔ)專業(yè)本科、研究生、MBA高級(jí)商務(wù)英語(yǔ)課程的閱讀教材。此外，還是出國(guó)商務(wù)培訓(xùn)、出國(guó)學(xué)位學(xué)習(xí)培訓(xùn)和公司商務(wù)英語(yǔ)培訓(xùn)的理想閱讀教材。參加BEC考試、商務(wù)師資格考試及其他商業(yè)類出國(guó)考試的考生也可將此書(shū)作為系統(tǒng)商務(wù)知識(shí)補(bǔ)充和語(yǔ)言閱讀能力的提高教材。而大學(xué)本科以下、以上的學(xué)生或其他已從事商務(wù)工作的英語(yǔ)愛(ài)好者也可以閱讀。
此套叢書(shū)的特點(diǎn)為：
——語(yǔ)言淺顯易懂并涵蓋了商務(wù)英語(yǔ)各方面的必要詞匯；
——內(nèi)容豐富有趣，包括了商務(wù)領(lǐng)域的方方面面；
——編寫(xiě)者兼具商務(wù)知識(shí)、語(yǔ)言優(yōu)勢(shì)、教學(xué)理論與實(shí)踐經(jīng)驗(yàn)；
——一石雙鳥(niǎo)、厚積薄發(fā)。既學(xué)語(yǔ)言又學(xué)商務(wù)。
目錄
Part One Managing into the 21st Century
Unit One The Key Management Theories
Unit Two Strategic Planning
Unit Three Throw Away Your Mission Statement
Unit Four The Best Organization Is No Organization
Unit Five Organizational Culture
Unit Six Tips'for Employee Motivation
Unit Seven The Essential Qualities of Great Managers
Unit Eight Have You Got the Right Strff to Ba a Leader?'
Unit Nine Hiring Employees—An Essential Ingredient for Gorwth
Unit Ten Managment Is About Making Decisions
Unit Eleven Human Resource Strategies for Hard Times
Unit Twelve Hiring Employees—It's Not Just Luce
Unit Thirteen Projiect Effective and Efficient Interaal Control
Unit Fourteen Project Management Is About Lessons-to-Learn
Unit Fifteen What Happened to Corporate Integrity?
Unit Sixteen Only the Ethical Survives
Part Two Enhancing Business Communications
Unit One Developing Interpersonal Skills
Unit Two Strategy in Working with People
Unit Three Your Public Relations
Unit Four Bassics in Internal Organizational Communication
Unit Five Conversation As Communication
Unit Seven Assertive Communication
Unit Eight Some Tips on Communication
Unit Nine How to Deliver Bad News
Unit Ten Dealing with Complaints
Unit Eleven Teams and the Changing Environment
Unit Twelve How to Resolve Conficts—Wtthout Offending Anyone
Unit Thirteen Principles of Negotiation
Part There Doing Business Across Borders
Unit One A Brief History of International Trade Policy
Unit Two Who Gains from Trade?
Unit Three How Beneficial Is Foreign Direct Investment for Developing Countries?
Unit Four Multinational Corporations:Myths and Facts
Unit Five Recession:What Does It Mean to Investors?
Unit Six Globalization Today
Unit S even Enter the Dragon:China's Big Companies and the Worle Economy
Part Four Working Through Cultural Diversities
Unit One Understanding Culure
Unit Two Culture and Its Characteristics
Unit Three Hofstede's Four Value Dimensions
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